Could fashion be affordable without being disposable ?
Could fashion be affordable without being disposable ? Millennial shoppers entered a job market with fewer jobs, while carrying more student debt, which limited how much money many of them could spend on clothes. They also entered a workforce that was more amenable than ever to casual attire. Urban Millennials Love Uniqlo, will the rest of America learn to love it too?
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Why Urban Millennials Love Uniqlo
Uniqlo was founded in 1984 in Hiroshima, Japan, as the Unique Clothing Warehouse-an ironic name for a manufacturer known for clothing that is in no way unique. A person can dress sock-to-cardigan in
https://www.theatlantic.com/magazine/archive/2019/04/uniqlo-millennials-gap/583219/
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